Back to School with Hobbry

Zueike is proud to partner with Hobbry to support kids in our community as they head back to school. Through this initiative, we are providing free backpacks filled with essential items, including water bottles and lunch kits, to youth participating in Can U, the Boys & Girls Clubs of Winnipeg, and the Winnipeg Newcomer Sports Academy.

This program is rooted in a shared belief that every child deserves to start the school year feeling prepared, confident, and supported. For many families, back-to-school season can be stressful, and access to basic school and daily-use items can make a meaningful difference. By coming together, Zueike and Hobbry aim to remove some of those barriers and help create a positive, motivating start to the year.

More than just supplies, these packs represent care, encouragement, and community. Zueike’s commitment goes beyond apparel—we believe in showing up for our community and supporting programs that empower youth through education, sport, and connection. Partnering with organizations that work directly with kids and families allows us to make an impact where it matters most.

Together with Can U, the Boys & Girls Clubs of Winnipeg, and the Winnipeg Newcomer Sports Academy, this initiative reflects our ongoing dedication to building stronger communities and ensuring kids feel ready to learn, play, and grow as they step into a new school year.