Inside The I AM Collection

Let this be your quiet declaration. 

In a world that often feels overwhelming, we're constantly searching for ways to cope, to heal, and to find balance. We wanted to create a space—a visual and wearable reminder—that it's more about the journey than the destination. The I AM collection aims to highlight and celebrate the days where the best you can do is show up. Those days are the most significant to your growth.

Why "I AM"?

Most affirmations begin with "I am". It’s a declaration of existence, of self-empowerment, and of acceptance. It serves as a gentle prompt to center yourself in the present moment and acknowledge the complexities of your experience. 

Mental health is a multi-faceted experience, filled with highs and lows, challenges and triumphs, and everything in between. We've created this collection to acknowledge that range. It’s about embracing the full spectrum of emotions, not just the “positive” ones. It’s about giving yourself grace, celebrating the wins (no matter how small), and most importantly, recognizing that you are worthy of love and compassion, no matter what.

Challenging Hyper-Positivity

There's an overwhelming culture of hyper-positivity when we talk about self-betterment and mental health. We're told to "always look on the bright side", "always be grateful", and "always find the silver lining". Challenging this narrative does not mean dwelling in the negative, but rather opening up the framework to acknowledge the real and raw experience of living. Which sometimes will include not feeling okay. This isn’t about rejecting the idea of betterment—it’s about rejecting the expectation that you have to be better all the time. We wanted to create a space where you can show up as you are, no filters, no forced optimism. The pieces in this collection are about meeting yourself where you are, not where you think you should be. It’s about battling the notion that if you’re not constantly improving, you’re somehow failing. Giving individuals the space and opportunity to experience and talk about the negative in a healthy way allows them to process their feelings and move forward towards feeling those positive emotions we all crave. 

Pieces that Speak to the Heart

Each item in the I AM collection is designed with care and intention, both in the messages they carry and the comfort they provide.

Have a Day - Encourages us to step back from the pressure of always being at our best.

Handle with Care - Speaks directly to those moments when you need a little extra understanding and empathy. It’s an invitation to the world to show up with kindness, and to give yourself the grace you deserve.

These phrases are depicted in an imperfect handwritten font to emphasize the authenticity and raw nature of human experience in moments like these. 

Alive - Reminds us of the simple yet profound gift of being alive.

Flow - Inspired by the psychological concept of flow—a state of being where everything falls into place and time seems to slow down. This tee is a reminder that finding your flow can help ease stress and anxiety while helping you find the joy in everything you do.

We've printed these phrases in a bold font style to speak to self-empowerment and a person's unwavering courage when faced with adversity.

Each design is printed on our signature Luxe Unisex Timeless Tee, made from the finest Pima cotton, ensuring that you not only feel supported mentally but physically as well. The soft, breathable fabric provides a level of comfort that will keep you grounded, no matter where you are in your emotional journey.

The Bigger Picture: Embracing All Parts of Ourselves

We've partnered with Too Good Consulting to bring you the I AM collection because we know that mental health is a nuanced experience. 

We hope this collection serves as a reminder that mental health is not linear, and that embracing both your strength and your vulnerability is part of the process. Every time you wear a piece from this collection, we want you to feel empowered, reminded that you are enough, and encouraged to give yourself grace. You don’t have to have it all figured out to be worthy of love, acceptance, and peace.

Thank you for allowing us to be part of your journey. Here, we celebrate you—just as you are.