I AM Collection
In partnership with Toogood Consulting
Conceived out of the need to bring mental health to the forefront, the I AM Collection is a bold step toward normalizing the conversation about mental well-being in every space—whether in sports, the workplace, or in everyday life. This collection is a reminder that true strength comes from emotional vulnerability, and that embracing all of our feelings—good, bad, and everything in between—is key to living authentically.
Inspired by concepts like flow state, gratitude, affirmations, and the importance of giving yourself space to simply be, I AM aims to challenge the pervasive culture of hyper-positivity that often forces us to ignore or suppress our emotions. Through designs like Handle With Care and Have a Day, this collection encourages us to recognize that some days we’re thriving, and others, we’re just getting by.
This collection embodies the strength in showing up as you are, no matter what emotional state you find yourself in. Wear it as a testament to your own journey of self-acceptance, resilience, and the belief that mental health is just as important as physical health.
These shirts are not just clothing—they are a call to action.
Celebrate you—just as you are
