Glacier Blue: Grounded in Resilience

Glacier Blue is more than a new colour–it represents the core of the Winnipeg Sea Bears. From snow to ice, Glacier Blue is rooted in the land they call home.

This Father's Day: Let Him Lounge

Forget the neckties and last-minute texts—this year, we’re celebrating the dads who do it all with the rest they’ve earned. 

Zueike x Winnipeg Sea Bears: Round Two for 2025! 🏀

  Guess who's back together? That's right—we're pumped to announce we're running it back as the official Lounge Wear partner of the Winnipeg Sea Bears for the 2025 season! You loved it, so we supe...

Activated Motherhood: Finding Balance, Living in Comfort

Tribute to moms who do it all—gracefully, intentionally, and without days off. It celebrates their presence, strength, and effortless style, while introducing a gift guide designed to support the r...

Inside The I AM Collection

A deep dive into the creative ideation and meaning behind our newest collection: I Am;  a quiet declaration of being and embracing humanity.

The Strong Ones

We teamed up with Stacia Franz to create the Check On The Strong Ones campaign in hopes to encourage people to check in on their strong friends, family, and colleagues. We thank you fo...

ONE-OF-A-KIND, PEDRO REIS x ZUEIKE B.HISTORY ARTPIECE

"Bridge The Gap" 2020 Campaign

Zueike donates 50 toques and $500 to Main Street Project in partnership with Don Amero's Bridge the Gap Campaign

#checkinchallenge Launches Limited Edition NO BARRIER TEE

We Reached Our Goal - But We Are Not Done!

#CHECKINCHALLENGE